Chilean nitrate advertising sign

Tim Johnson, in front of the old Chillean nitrate sign in Santa Cruz de La Palma, wearing a T shirt with the same sign
Tim Johnson in Santa Cruz de La Palma

This famous Art Deco advert for Chilean nitrate has been standing at the beginning of the Calle Real since 1929. It was designed by López-Durán Lozano, who was a student of architecture at the time, although he went on to become a professor at the School of Architecture of Madrid.

The tiles were made by the Valencian firm Ramon Castello.
Chilean nitrate was a fertilizer made of sodium nitrate (NaNO3), mined in the Atacama dessert of Chile. These days most fertilizer is made by extracting nitrogen from the atmosphere.

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